A consistent and visual presentation of all Charles Simeon Trust media provides clarity, recognition, and a seamless experience for any interaction with the Trust. The following elements are a starting point for strengthening connections between the Trust and its various audiences. These guidelines are to be used as much as possible for documentation produced by the Charles Simeon Trust and being used for our initiatives. If you have any questions about the implementation of these guidelines, please contact the Director of Ministries.
LOGOS The Charles Simeon Trust logo is for use on all official print and digital communications. There are three official versions by color scheme for use. When possible, use the color version of the logo. . |
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AI [112kb] JPG [3000×1500, 300dpi, 561kb] Web JPG [500×250, 72dpi, 104kb] PNG [3000×1500, 72dpi, 37kb] . |
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AI [112kb] JPG [3000×1500, 300dpi, 561kb] Web JPG [500×250, 72dpi, 104kb] PNG [3000×1500, 72dpi, 37kb] . |
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AI [112kb] JPG [3000×1500, 300dpi, 561kb] Web JPG [500×250, 72dpi, 104kb] PNG [3000×1500, 72dpi, 37kb] . |
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AI [377kb] JPG [4200×800, 300dpi, 242kb] Web JPG [1000×190, 72dpi, 68kb] PNG [4200×800, 72dpi, 81kb] . |
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AI [376kb] JPG [4200×800, 300dpi, 256kb] Web JPG [1000×190, 72dpi, 74kb] PNG [4200×800, 72dpi, 78kb] . |
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AI [373kb] JPG [3000×1500, 300dpi, 287kb] Web JPG [500×250, 72dpi, 82kb] PNG [3000×1500, 72dpi, 76kb] . |
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. As you use these logo files, please keep in mind these guidelines:
Please note: The logo of the Charles Simeon Trust is a registered trademark in the United States and is licensed for use in Canada by the Charles Simeon Trust of Canada. Any use of the logo requires the express permission of the Charles Simeon Trust. |
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LETTERHEAD The Charles Simeon Trust letterhead can be used for the creation of official documents and correspondence. Please contact the Director of Ministries if you need the letterhead and/or design files. Again, please note: The logo of the Charles Simeon Trust is a registered trademark in the United States and is licensed for use in Canada by the Charles Simeon Trust of Canada. Any use of the logo requires the express permission of the Charles Simeon Trust. . |
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COLOR One of the most important recognition factors for the Charles Simeon Trust is our color palette. To incorporate colors outside of this palette can confuse our audiences and weaken our objectives for visual recognition of the brand. We use a single tan color in addition to black and white. . |
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CMYK: 37 36 50 03 Web: #a39680 RGB: R=163, G=150, B=128 HSB: H=36, S=21, B=63 . |
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. TYPOGRAPHY Typefaces do more than spell words. Used consistently, they can in themselves become images or symbols for our look. We prefer to use three primary typefaces in most promotional documents: Intro (logo typeface, typically in all caps), Brandon Grotesque (for san-serif type), and Palatino Linotype (for serif type). Intro should only be used for headings and document titles. Please note: If Intro is being used, the body text should be a san-serif font. Brandon Grotesque should be used for the body text in most electronic and promotional applications. In the event that a transferable sans-serif typeface is needed, Calibri can be used. For the body text of most promotional print applications, Palatino Linotype should be used. In standard documents or in the event that a transferable serif typeface is needed, Times New Roman can be used. . |
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Intro [32kb] This is to be used for titles only. . |
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Brandon Grotesque [549kb] This is to be used for san-serif type in most documents. . |
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Palatino Linotype [1.3mb] This is to be used for serif type in most documents. . |
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Regardless of which typeface you are using in a particular document, a few style rules should be followed:
See additional document style rules below. |
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STYLE Style guidelines regarding typefaces (including formatting), color, and the Charles Simeon Trust logo are located in those sections. The following guidelines are for styling the content of written material. In general, we follow the style guidelines of the Associated Press. Print copies of the AP Stylebook can be requested from the Director of Ministries or purchased online at Amazon.com. If the AP Stylebook does not address some aspect of style (e.g., biblical or theological aspects of style), we use the Society of Biblical Literature’s Handbook of Style [pdf, 900kb]. If some aspect of style is not addressed in either of those style books (e.g., additional academic aspects of style), we use the Chicago Manual of Style (Amazon.com). The following entries are exceptions or reminders on commonly used aspects of style. For graphic styling and typeface styling, please see the above sections of this online guide. If you have any questions about anything, contact the Director of Ministries. He will make all final style decisions. . |
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DOCUMENTS All documents created for the CST should have the following specifications:
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NAME(S) OF THE ORGANIZATION The Charles Simeon Trust is the legal name of the organization in the United States. We should use the whole name of the organization in text (using a lowercase «t» in «the» when embedded in a sentence; capital «T» when used as a stand-alone title; normal capitalization applies in other contexts). The preferred acronym or initialism for the second and subsequent use is «CST» or «the CST» (depending on grammar). If using the acronym, mark the first use accordingly: «the Charles Simeon Trust (CST).» Try to avoid «the Simeon Trust» (as it confuses us with two different UK charitable organizations) and it is NEVER «the Simeon’s Trust.» If national or geographic designations are necessary for legal reasons, then «the Charles Simeon Trust of the United States» or «the Charles Simeon Trust of Canada» are to be used. Avoid, if possible, such designations. The official acronyms in such situations are «CST/US» and «CST/C» for second and subsequent uses, again marking the first use accordingly. The Workshops on Biblical Exposition may be shortened to WBE on second and subsequent uses. Mark the first use accordingly. They may also be referred to as Workshops (capitalized). The Online Courses should not be abbreviated, but referred to as Courses (capitalized). All other abbreviations should be avoided until used first and given context (including in file names). The Chicago Course on Preaching can be shortened to CCP. As always, mark the first use accordingly. It should be noted that CST, WBE, etc., are acronyms and not abbreviations in the grammatical sense, though we are certainly shortening the names (i.e., abbreviating them), so one can be forgiven for using the wrong verb. Maybe. SERIAL COMMA EMPHASIS DATES
TIME
NUMBERS
ADDRESSES Charles Simeon Trust PHONE NUMBERS NUMBER AND ORDER OF ADJECTIVES WEBSITE ADDRESSES ACADEMIC DEGREES
BIOGRAPHIES FREQUENTLY USED TERMS
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